Courses Categories

Responsible Marketing

This training provides an opportunity to educate participants on Responsible Marketing. CSR in Marketing should be instrumentally infused in branding. There are examples of good practices of Responsible Marketing, showing the commitment of companies with regards to their products’ social impact and the response of consumers, activists and the general expectations of society. Training modules include topics which are common to the other catalogue themes, such as Corporate Social Responsibility, Cooperation for Development and Intercultural Dialogue. Specific topics, duration and the offer of different options tailored to the participants’ needs can be summarised in the table below.

TopicWorkload (hours)
  Option AOption BOption COption D
1.Marketing Concept
2 2 2
 2.Cause Marketing Trends 6 4 2 2
 3.Responsible Marketing Mix 7 5 3 2
 4.Responsible Marketing 7 5 3 3
 5.Responsible Marketing 10 6 5 4

WHY TAKE THIS COURSE

  • To understand how businessinfluences Human Rights;
  • To recognise differentapproaches to Human Rightsaccording to specific groups:women, migrants, children;
  • To acknowledge Human RightsEducation and Activisminitiatives and tools within CSR.

SUGGESTED ACTIVITIES

HECOS for Ethics Training Guide offers a set of activities for each of the modules. This set is a result of a mapping activity process including themes and methodological approaches close to HECOS scope and propose. Please check HFE’S training Guide for more information on specific activities.

FOR MORE INFORMATION HECOS for Ethics

E-mail: info@hecosforethics.eu
Website: www.hecosforethics.eu

Courses

Contact Us

OIKOS ONLUS – Organization for International KOoperation and Solidarity

Via Marano Lagunare 3, Udine (UD) – Italy

E-mail: info@oikosonlus.net

Tel: +39 0432 520803