This training provides an opportunity to educate participants on Responsible Marketing. CSR in Marketing should be instrumentally infused in branding. There are examples of good practices of Responsible Marketing, showing the commitment of companies with regards to their products’ social impact and the response of consumers, activists and the general expectations of society. Training modules include topics which are common to the other catalogue themes, such as Corporate Social Responsibility, Cooperation for Development and Intercultural Dialogue. Specific topics, duration and the offer of different options tailored to the participants’ needs can be summarised in the table below.
Topic | Workload (hours) | |||
---|---|---|---|---|
Option A | Option B | Option C | Option D | |
1.Marketing Concept |
2 | 2 | 2 | 2 |
2.Cause Marketing Trends | 6 | 4 | 2 | 2 |
3.Responsible Marketing Mix | 7 | 5 | 3 | 2 |
4.Responsible Marketing | 7 | 5 | 3 | 3 |
5.Responsible Marketing | 10 | 6 | 5 | 4 |